ALS #IceBucketChallenge cools down the Gulf Coast, heats up fundraising

ALS Association reports 4 times amount of donations over 2013

Ice Bucket Challenge

The ALS Association’s Ice Bucket Challenge has spread virally since its beginnings at the start of the summer, with the goal — and it has been successful — of raising money for and awareness of Lou Gehrig’s Disease.

The ALS Association says, since July of this year, they have raised about $4 million and they credit the ice bucket challenge with much of that fundraising success.

Amyotrophic lateral sclerosis (ALS), also known as Lou Gherig’s disease, is a progressive neurodegenerative disease that affects the brain and the spinal cord. The disease progressively causes sufferers to lose the ability to initiate and control their muscle function and can, in advanced stages, fully paralyze victims.

The group said in a release:

“The ALS Association is incredibly grateful for the outpouring of support from those people who have been doused, made a donation, or both. Contributions further The Association’s mission to find a cure for ALS while funding the highest quality of care for people living with the disease.”

“We have never seen anything like this in the history of the disease,” said Barbara Newhouse, President and CEO of The ALS Association. “We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative.”

Learn more about ALS on the ALS association’s website. 

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