New Surface Pro 3

Microsoft unveils the new Surface Pro 3!

The company bills its new Surface tablet computer as a laptop replacement – and it means it this time.

The company introduced the PC tablet hybrid on Tuesday in New York.  It’s a full powered PC that has tablet -like weight and size.  The Surface Pro 3 comes with a 12-inch screen and weighs less than the smallest Apple MacBook Air.

It’s 14-percent thinner than the Surface Pro two and has the thinnest product with an Intel core chip on the market.

The device goes on sale this summer, ranging in price from $799 to nearly $1949. However the Microsoft will start taking orders on Wednesday, May 21, 2014.

The Surface is an important part of Microsoft’s mobile-focused strategy. The company is trying to boost sales of Windows tablets and phones to stay relevant with consumers.  Microsoft executives spent much of an hour-long presentation in New York comparing the Surface with Apple’s iPad and MacBook Air laptop and tried to make the case for the Pro 3 to replace both.

Microsoft executives say they had one vision when designing the latest Surface…”take the best of the tablet and the laptop and enable people to read, create, write, watch and enjoy.”

The first Surface came out in late 2012 to lackluster sales.  The debut of second-generation devices last October came with a greater marketing emphasis on tasks people normally tackle on laptops, such as creating documents and editing movies.  But it wasn’t the game changing blockbuster many techies were hoping for.

The Surface line is notable for its built-in kickstand.  With the Pro 3, the kickstand can be adjusted to a range of positions, much like a laptop’s screen can be opened at various angles.

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