“Think different” became the tech giant’s creed during the late Steve Jobs’ reign as CEO. It seems chief executive Tim Cook is embracing that idea, with the Apple’s pending purchase of headphone maker and streaming-music company Beats.
Word is Apple could pay as much as $3.2 billion in the deal that could be announced this week. It’s a move that has a lot of people wondering what’s going on over at Apple.
Typically companies buy other companies to get technologies or customers no one else has. Apple’s iTunes Store is the leading digital music store in the United States, with more than 70% of song and album download sales. It also launched iTunes Radio last year. By all accounts, the deal couldn’t be about Beats’ streaming service…right?
Either way, fans of Apple, Beats or both just want to know what’s in it for the consumer.
We’ve got a few educated guesses. For starters, the unlikely duo could be teaming up for an amazing new product. Apple has
Like, an Apple-created health and fitness monitor, or an audio headset to compete with Google Glass. If not smart headphones, industry watchers believe higher quality downloads from iTunes could be on the way in light of the Beats/Apple marriage. The third guess is that Beats could help with Apples wearable-tech desires…by giving them access to its designers and engineers that think different from Apple.
Dr. Dre and Jimmy Lovine will make an appearance at Apple’s 2014 Worldwide Developers Conference in June. Nether side has confirmed the deal.