Samsung has announced the prices of its Gear 2 and Gear Fit smart watches. Both are cheaper than the original Galaxy Gear smart watch. The Gear 2 will be $295, and the Gear Fit will be $197. The Gear 2 price tag keeps it in the same ball-park as other smart watches currently out. The Gear Fit’s lower price is probably due to a smaller screen, and lack of a camera. Both watches go on sale next month.
Twitter has pulled its #Music app from the app store. If you already downloaded it, the app will stop working on April 18th, a year to the day it launched. Twitter used the app to highlight music that was trending on the site. Twitter says it will “continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter”.
And, all that live-tweeting during your favorite shows is paying off. According to a recent study by Fox, Twitter and the Advertising Research Foundation, researchers found that when Twitter erupts over a plot twist, non-regular viewers are more inclined to find out what all the fuss is about. The same goes for brand partners. Viewers who see brand tweets are more likely to pay attention to that brand’s on-air ads.
Researchers say 76 percent of people searched the show’s name after looking at show-related tweets. 78 percent took action on Twitter related to the show, such as clicking on the show’s hashtag or following the show’s Twitter handle. 33 percent of TV watchers even switched channels to tune into the show blowing up on Twitter.
That’s your Daily Tech.