Senior Bowl to be bigger than ever

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It’s Reese’s Senior Bowl week in Mobile, Ala.

Coaches, scouts and players alike flooded the Renaissance Riverview Hotel in Downtown Mobile on Sunday, January 19 as they gear up for what organizers say should be the best Senior Bowl week yet.

This year, the Senior Bowl is sponsored and named after Reese’s, an international candy company. Organizers say that sponsorship has helped make the Senior Bowl bigger than ever.

“It puts a national brand, (makes) it a national game,” explained Rob Lehocky, Director of Public Relations and Digital Media for the Reese’s Senior Bowl, “having the Reese’s brand is now going to be putting the Senior Bowl in stores across the country.”

Senior Bowl Week started with a bang as players and other invited guests marched in a parade for players to experience what Mardi Gras revelry is all about.

Jimmie Ward, a native of Mobile and player for Northern Illinois, told FOX10 News he’s thrilled to be coming home to play in the bowl.

“Words can’t describe it, I was just so happy,” he said in Sunday’s Reese’s Senior Bowl opening press conference, “if you grew up in Alabama, the main discussion is football.”

Organizers say this year’s Senior Bowl is expected to really put Mobile on the map.

“This is a kind of showcase for the city I think” says Lehocky.  He adds “Here it’s kind of viewed as a college game, but around the country this is a growing game. It’s kind of a week to celebrate mobile, really see it shine.”

Players report for weigh-in on Monday.  Then the South Squad heads to Fairhope and the North Squad takes to Ladd-Peebles stadium for a two-hour practice session.  The practice sessions are open to the public and free to attend.  For a complete schedule, click here.

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